Joel Malkoff the ethics giver

About the Author

Generating more than a half-billion dollars in sales during his 45-year career, business executive, Joel Malkoff demonstrates that ethical business decision-making isn’t just the right thing to do -it’s the profitable thing to do. By sharing his expertise in sales, marketing, and ethical leadership, Joel desires to teach, motivate and inspire people around the world to conduct business both ethically and profitably.

A Business Parable Connecting Integrity with Profits

Can you sell with integrity and still make a profit? Yes!

In Selling EthicallyA Business Parable Connecting Integrity with Profits, author Joel Malkoff, the Ethics Giver ® reveals the powerful and surprising link between business ethics and profits. Drawing on the wisdom of biblical sages, modern thought leaders, and the tenets of his faith, this heartfelt and relatable business parable also features experiences inspired by Malkoff’s 45-year business career.

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Ethical Selling Articles

Frequently Asked Ethical Selling Questions

Yes. But there is also a matter of timing. A Seller should provide the best possible presentation of their product or service. However, before the sale is finalized, there must be full disclosure of all flaws. Learn more.
Yes. Once you establish a reputation as a trusted salesperson who has a code of ethics, you will build an excellent referral network and enjoy profitable repeat business. Learn More
Honesty is defined as acts or deeds such as being truthful, not misleading people or misrepresenting products or services. Integrity is about being honest and acting with fairness and goodness—having a code of ethics. Learn More

Yes. There is no need to dishonestly attract customers by bait and switch, make false product claims or display misleading product packaging. You can take the higher ground! Learn More

Video Interviews on Selling Ethically

Watch and listen to videos where Joel Malkoff talks about selling ethically.
Reviews of My Book
Selling Ethically
“Malkoff’s book is written in an interesting “parable” format. Because of that, I was a bit surprised at the title and the content. Having read many how-to books on business practices, I immediately assumed this would be written in the same format with case scenarios, graphs, statistics, and the like. It is not. Whereas the core message of Selling Ethically concerns business practices.”
Selling Ethically is an interesting journey into the personal motives of those doing business in today’s world. It’s a personal journey and I believe the book should be read as just that… if someone in your company asks how they can get on the right road to integrity, it’s a fine book to hand them.”

“Malkoff, a native of Brooklyn, New York who now live in Avon, Connecticut reveals his ethical practices as a writer and coach. His insight overrides the “used-car-salesman” stereotype and opens the door to more ethical practices. His foundational message concedes that ethical practices can still be profitable. Based on three essential elements, Malkoff promotes building better relationships, sell by customer referral, and increase sales revenue and profits through the benefits of your products.  Sustainable gains in business come from having a solid marketing strategy based on truth”.

“Malkoff takes us on a journey to his own personal judgement day in a court of angels going over his past transactions. During the conversation with these heavenly beings, he is both prosecuted for things he did as salesman that hurt others and praised for what he did to prevent harm. In these chapters, we learn what was ethical, and what was not, and most importantly—why. He offers foresight into how unethical business practices can affect its victims, change their lives, and make things difficult for them in their futures. This method of teaching is effective.”

“Joel Malkoff formats his book Selling Ethically in a unique and interesting way. His concerns that personal ethics and business ethics should be the same is the theme of his book, and he stands by the fact that ethical behavior in business creates better customer relationships, encourages more sales, and revenue and profit will be increased. In order to be ethical, he stands by the assumption that instead of relying on the customer to be cautious it is the seller’s responsibility to be fervent. Good business practices are a must, not only for the reputation of the company, but for your own personal emotional and spiritual growth”.
A Business Parable Connecting Integrity with Profits