ETHICS IS SMART BUSINESS®


About the Author
A Business Parable Connecting Integrity with Profits
Can you sell with integrity and still make a profit? Yes!
Recently Added
Ethical Selling Articles

Why Selling with Empathy and Integrity Matters Now More than Ever! – featured in CEOWorld
Ethical sales professionals are continually challenged to bring a high degree of empathy and integrity to the selling process. However, in the midst of the unprecedented COVID-19 pandemic, the stakes are even higher. Authenticity Is Key: Millions of people across the

On THRIVE Global: What’s a Character Trait of a Successful Business Leader? Integrity.
“Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.”-W. Clement Stone An effective business leader is tasked

The Letter of the Law vs. The Spirit of the Law
The goal of all ethical behavior is to act with goodness and the right intent, in addition to fairness. Likewise, business ethics is about pursuing the spirit of the law and going beyond the letter of the law. A person
Frequently Asked Ethical Selling Questions
Yes. There is no need to dishonestly attract customers by bait and switch, make false product claims or display misleading product packaging. You can take the higher ground! Learn More
Video Interviews on Selling Ethically
Watch and listen to videos where Joel Malkoff AKA the Ethics Giver, discusses Selling Ethically.
Reviews of
Selling Ethically
A Light Read that Resulted in Deep Thinking – While reading this book my first thought was the movie “It’s a Wonderful Life”. Like the movie, this book covers (the book’s protagonist), David King’s business and personal life for the purpose of teaching a moral lesson. In this case, the importance of being ethical in business, which can only happen if you are also ethical in your personal life. Again, like the movie, God and angels are used to help bring home this message. It is obvious that Joel used his real-life experiences to write this book and by doing so, make it an interesting read. Since I finished the book in a single sitting, this goal was obviously accomplished. I would recommend this book for those in and/or studying business as a help to understand the importance of being ethical in their business dealings.
Sam Friedman
A parable that teaches deeply – Joel Malkoff’s parable is a warm-hearted story that illustrates in a story format how we can easily slide away from ethical behavior in this very competitive capitalist economy, and how we can adjust our behavior with a shift in perspective. The framework allows us to enter the story easily, and – a bit like the story of Scrooge reviewing his past from a new perspective – to observe how the main character felt pressured into making decisions and behaving in ways that were not fully ethical. It’s an easy read and very enjoyable. I highly recommend it! And especially the audiobook version!
Becky Parker Geist
An informative work of art on selling – This book is a great addition to your business reference materials. The author is very clear and to the point. The text is well thought out and easy to read while delivering a full amount of helpful information on being ethical in today’s world. I appreciate the real-life, practical examples this book offers. After reading this book, I have personally found it beneficial in sharing with my adult children, friends, family members, and even co-workers. This book is the perfect guide for all stages in business whether you are a top sales executive or just starting your career. This isn’t the same old stuff being written on ethics in business. This book chooses practical and relatable examples and vocabulary to guide readers along in their journey. I highly recommend this book to anyone who wants to be a better human.
Heidi Clark
Great book for salespeople – Nice job! As I look back on my career, I see a similar path to improvement as I rose in positions. Your interactions with the court were delightful entertaining and enlightening. I have worked in a few very large companies throughout my career. I have seen the deception firsthand. Before the demise of those companies, I saw the signs of greed and underhanded practices.
Frank CT
Good ethics is good business – The author uses a parable to teach that one who wishes to live a meaningful life must be ethical in his/her business dealings. In fact, the first question the Heavenly Court asks the protagonist of the book, business executive David King, is about the honesty of his business dealings.
H. Friedman