ETHICS IS SMART BUSINESS®
About the Author
A Business Parable Connecting Integrity with Profits
Can you sell with integrity and still make a profit? Yes!
Ethical Selling Articles
Ethical sales professionals are continually challenged to bring a high degree of empathy and integrity to the selling process. However, in the midst of the unprecedented COVID-19 pandemic, the stakes are even higher. Authenticity Is Key: Millions of people across the
“Have the courage to say no. Have the courage to face the truth. Do the right thing because it is right. These are the magic keys to living your life with integrity.”-W. Clement Stone An effective business leader is tasked
Frequently Asked Ethical Selling Questions
Yes. There is no need to dishonestly attract customers by bait and switch, make false product claims or display misleading product packaging. You can take the higher ground! Learn More
Video Interviews on Selling Ethically
Watch and listen to videos where Joel Malkoff talks about selling ethically.
“Malkoff, a native of Brooklyn, New York who now live in Avon, Connecticut reveals his ethical practices as a writer and coach. His insight overrides the “used-car-salesman” stereotype and opens the door to more ethical practices. His foundational message concedes that ethical practices can still be profitable. Based on three essential elements, Malkoff promotes building better relationships, sell by customer referral, and increase sales revenue and profits through the benefits of your products. Sustainable gains in business come from having a solid marketing strategy based on truth”.
“Malkoff takes us on a journey to his own personal judgement day in a court of angels going over his past transactions. During the conversation with these heavenly beings, he is both prosecuted for things he did as salesman that hurt others and praised for what he did to prevent harm. In these chapters, we learn what was ethical, and what was not, and most importantly—why. He offers foresight into how unethical business practices can affect its victims, change their lives, and make things difficult for them in their futures. This method of teaching is effective.”