Not Just a Parable, but a Practical Guide to Profiting Ethically - Selling Ethically is written as a parable, but it is in fact more than simply a story. It is in fact based on the life of Sales and Ethics expert Joel Malkoff's life. And his trials and struggles with understanding ethics and coming to grips with understanding that by selling and marketing ethically he may lose the immediate sale, but will win a lifetime of clients, referrals, and loyalty. When reading this book, I quickly realized that the lessons fell out of the story. They were meant to challenge the reader and beg them to answer the question am I acting with integrity when it comes to selling or am I trying to manipulate the buyer? One of the key takeaways from the book is the lesson of stopping the phrase "let the buyer beware", and instead "let the seller beware” that he needs to be honest, upfront, and completely transparent. It is a paradigm shift for sure, but one when embraced will lead to better profits and more restful sleep.

Finally, selling ethically - In these times of business leaders and politicians without a shred of an ethical core, comes Joel Malkoff who argues that ethical behavior is at the heart of true leadership and success. Mr. Malkoff writes from in-the-foxhole experience, giving his book a refreshing view.

This book is a must read - This is an outstanding and necessary book about ethics in our workplace and in the selling process. I love the message and the way it is written. If you are a fan of "The Traveler's Gift" by Andy Andrews, then you will love this book. They are equally entertaining and educational. Get a copy. Read it. Digest it. And put it within arm's reach because you will want to reference it again and again!