Selling Ethically = Profitability

selling-power-selling-ethically
A Business Parable Connecting Integrity with Profits

Can you be ethical in business and still make a profit? Discover the connection between selling ethically and making profit. There is a positive relationship between business ethics and profitability. Ethical marketing and selling ethically will allow you and your company to build sales revenue and sustainable profits.

selling-power-selling-ethically
Book Reviews
“Selling Ethically dives into the core of a man’s soul and questions motives. Indeed, we must all look into our consciences to determine if we are being ethical…”
“Malkoff reveals his ethical practices as a writer and coach. His insight opens the door to more ethical practices.”
“He offers foresight into how unethical business practices can affect its victims, change their lives, and make things difficult for them in their futures. This method of teaching is effective.”
“Malkoff chooses to share his message through a series of stories. I appreciated the fine art of storytelling… And the book offers merits, worthy of the time taken to read the book.”
“Surely more people checking their own ethics in the manner that Malkoff presents to them might make for a better world. How can I build my own integrity?”
“Malkoff takes us on a journey to his own personal judgement day… In these chapters, we learn what was ethical, and what was not, and most importantly—why.”

What You Will Learn

You will learn how to increase your sales and profits even more by being ethical in business. Ethical marketing and selling will allow you and your company to build sustainable revenue over the long-term and enjoy a reputation of honesty and trustworthiness. A company with an ethical image has dedicated employees and loyal customers. It may sound counterintuitive, especially in this day and age, but conducting business in an ethical manner is essential to building better relationships, selling more products and services via customer referrals, and increasing sales revenue. You will learn in a most enjoyable way— through the power of storytelling. My business parable, which draws from the wisdom of biblical sages and lessons from my own career, will instill in you better business principles and even smarter business practices.
selling-power-selling-ethically
Who Should
Read this Book?

My book is for everyone who will appreciate that a person’s personal ethics should be the same as a person’s business ethics. There is no difference. My book will teach and demonstrate that ethical business decision-making isn’t just the right thing to do—it’s the profitable thing to do! This book will show you how to make more profit selling ethically and build trust and long lasting sales relationships.

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Of course, there are tiers of desired engagement. My primary focus is to improve the buyer/seller relationship by discussing the importance of selling with integrity to build trust and develop long-term customer relationships. Sellers need to understand that it is “let the seller beware” rather than “let the buyer beware”. Marketeers need to understand, just like salespeople, that even legally allowable advertising statements and product claims, can erode your company’s image. The business executive who must adhere to the letter of the law, can achieve much more by going above and beyond—by following the spirit of the law—and truly understand the distinction.

Joel Malkoff the ethics giver
About the Author
Generating more than a half-billion dollars in sales during his 45-year career, business executive, Joel Malkoff demonstrates that ethical business decision-making isn’t just the right thing to do – it’s the profitable thing to do. Read more about Joel Malkoff.
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Video Interviews

Watch and listen to videos where I talk about selling ethically
More Book Reviews
“Malkoff’s book is written in an interesting “parable” format. Because of that, I was a bit surprised at the title and the content. Having read many how-to books on business practices, I immediately assumed this would be written in the same format with case scenarios, graphs, statistics, and the like. It is not. Whereas the core message of Selling Ethically concerns business practices.”
“Selling Ethically is an interesting journey into the personal motives of those doing business in today’s world. It’s a personal journey and I believe the book should be read as just that… if someone in your company asks how they can get on the right road to integrity, it’s a fine book to hand them.”

“Malkoff, a native of Brooklyn, New York who now live in Avon, Connecticut reveals his ethical practices as a writer and coach. His insight overrides the “used-car-salesman” stereotype and opens the door to more ethical practices. His foundational message concedes that ethical practices can still be profitable. Based on three essential elements, Malkoff promotes building better relationships, sell by customer referral, and increase sales revenue and profits through the benefits of your products. Sustainable gains in business come from having a solid marketing strategy based on truth”.

“Malkoff takes us on a journey to his own personal judgement day in a court of angels going over his past transactions. During the conversation with these heavenly beings, he is both prosecuted for things he did as salesman that hurt others and praised for what he did to prevent harm. In these chapters, we learn what was ethical, and what was not, and most importantly—why. He offers foresight into how unethical business practices can affect its victims, change their lives, and make things difficult for them in their futures. This method of teaching is effective.”

“Joel Malkoff formats his book Selling Ethically in a unique and interesting way. His concerns that personal ethics and business ethics should be the same is the theme of his book, and he stands by the fact that ethical behavior in business creates better customer relationships, encourages more sales, and revenue and profit will be increased. In order to be ethical, he stands by the assumption that instead of relying on the customer to be cautious it is the seller’s responsibility to be fervent. Good business practices are a must, not only for the reputation of the company, but for your own personal emotional and spiritual growth”.
Selling
Ethically
A Business Parable Connecting Integrity with Profits
selling-power-selling-ethically