Yes. But there is also a matter of timing. A Seller should provide the best possible presentation of their product or service. However, before the sale is finalized, there must be full disclosure of all flaws. Learn more.

Yes. Once you establish a reputation as a trusted salesperson who has a code of ethics, you will build an excellent referral network and enjoy profitable repeat business. Learn More

Honesty is defined as acts or deeds such as being truthful, not misleading people or misrepresenting products or services. Integrity is about being honest and acting with fairness and goodness—having a code of ethics. Learn More

Yes. There is no need to dishonestly attract customers by bait and switch, make false product claims or display misleading product packaging. You can take the higher ground! Learn More