Can you be ethical in business and still make a profit? Discover the connection between selling ethically and making profit. There is a positive relationship between business ethics and profitability. Ethical marketing and selling ethically will allow you and your company to build sales revenue and sustainable profits.
What You Will Learn
Read this Book?
My book is for everyone who will appreciate that a person’s personal ethics should be the same as a person’s business ethics. There is no difference. My book will teach and demonstrate that ethical business decision-making isn’t just the right thing to do—it’s the profitable thing to do! This book will show you how to make more profit selling ethically and build trust and long lasting sales relationships.
Of course, there are tiers of desired engagement. My primary focus is to improve the buyer/seller relationship by discussing the importance of selling with integrity to build trust and develop long-term customer relationships. Sellers need to understand that it is “let the seller beware” rather than “let the buyer beware”. Marketeers need to understand, just like salespeople, that even legally allowable advertising statements and product claims, can erode your company’s image. The business executive who must adhere to the letter of the law, can achieve much more by going above and beyond—by following the spirit of the law—and truly understand the distinction.
Watch and listen to videos where I talk about selling ethically
“Malkoff, a native of Brooklyn, New York who now live in Avon, Connecticut reveals his ethical practices as a writer and coach. His insight overrides the “used-car-salesman” stereotype and opens the door to more ethical practices. His foundational message concedes that ethical practices can still be profitable. Based on three essential elements, Malkoff promotes building better relationships, sell by customer referral, and increase sales revenue and profits through the benefits of your products. Sustainable gains in business come from having a solid marketing strategy based on truth”.
“Malkoff takes us on a journey to his own personal judgement day in a court of angels going over his past transactions. During the conversation with these heavenly beings, he is both prosecuted for things he did as salesman that hurt others and praised for what he did to prevent harm. In these chapters, we learn what was ethical, and what was not, and most importantly—why. He offers foresight into how unethical business practices can affect its victims, change their lives, and make things difficult for them in their futures. This method of teaching is effective.”