An effective business leader is tasked with the responsibility to build a company reputation that is trustworthy, offers quality products and services at a fair price, and provides honest sales and marketing campaigns while generating strong profit margins.
When you create an environment that has ethical standards backed by your personal integrity, you become a leader whom your company stakeholders, your suppliers, and your employees will follow. Even your competitors will respect you.
In the world of business—and on a personal level—the concepts of honesty and integrity are often viewed as similar, if not interchangeable. But they are not synonymous. The contrasts between the two are meaningful and worth understanding for anyone who wants to conduct smarter business.
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