I have been on both sides of the ethical scale. I am challenged every day to make business decisions reflecting honesty and integrity, fighting the constant battle to achieve business objectives and profits in a marketplace where unethical behavior can go unchecked. By learning and practicing business ethics such as honest selling and truthful advertising, I have built strong customer relationships, sold more products and services by customer referrals, and increased profit margins. By creating a trustworthy corporate image and helping employees develop the highest standard in ethical behavior, I have provided corporate stakeholders with long-term profits, exponential sales growth, and high market value. If you conduct your business only by the letter of the law, you will limit your success. If you learn to “go beyond the letter of the law” and practice the spirit of the law, you will achieve true success. I have fought many battles and won most. I would like to share with you the business practices that I learned over the years. Because, ethics is smart business ^®.