“We learned about honesty and integrity – that the truth matters… that you don’t take shortcuts or play by your own set of rules… and success doesn’t count unless you earn it fair and square.”

“The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty. The most important persuasion tool you have in your entire arsenal is integrity.”

“Building trust is like building a tower, stone by stone. But no matter how high or strong the tower seems, if you remove a stone from the bottom the tower will collapse. Lying destroys the foundation needed for trust.”

“The lie often looks very different from the perspective of the person lied to than the person telling the lie. How many of us would give permission to people we know to “lie to me whenever you think it is for my own good?”

“Many lies are false statements, but half-truths, distortions, concealment, insincerity, exaggerations and baseless assertions intended to deceive or mislead are also lies equally damaging to trust. Even lies we justify by our good intentions, the one’s we call “white lies” can blow up in our face when discovered.”