“You can’t lie to liars without becoming a liar. We can’t cheat a cheater without becoming a cheater. Fighting fire with fire doesn’t protect trust it merely leaves you with the ashes of your integrity. At its root, lying is intentional dishonesty, deliberately trying to make a person believe something that is not true.”

“That a lie which is all a lie may be met and fought with outright truth but a lie which is part a truth is a harder matter to fight.”

“A truth that’s told with bad intent, beats all the lies you can invent.”

“To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”

“To be persuasive, we must be believable; to be believable we must be credible; to be credible we must be truthful.”